I had this story in mind since 7 months ago. But I was powerless to write it, my time’s so much consumed by works.
Allow me to share a bit of story about Pivot…
Since 2011 my company had a mobile app called Jepret. It’s basically a social photo sharing app, but designed and developed only for feature phones, esp. Nokia’s. Simply put, it’s Instagram for feature phones.
Everything went great. 1 million users in one year. Not bad, considering the minor marketing effort from our side. At that time, a lot of help coming from friends at Nokia Indonesia. Special mention and thanks for Narenda Wicaksono and friends at Nokia Indonesia for all supports during development and marketing.
1 million users, not bad, what about revenue? Don’t ask, very small! The conversion from free to premium (or in-app purchase) is less than 1%. But still exciting at that time.
But every party must be over. As we know, feature phones market is declining. Nokia Store will be shut down. The end of Jepret?
Logical obvious step is ported Jepret app, from feature phone to your smartphone (Android, iOS). But we are quite realistic on the “depth” of our own pocket and considering market photo sharing / utility app on iOS and Android is already very crowded. I have not calculated the total, but there may be hundreds of apps, or even thousands. Actually, we had ported and released Jepret for Android, but not really taking off. Continue reading The Story behind Jepret Pivot